The shifting social and political landscape has had a profound impact on how global corporations communicate with customers. Creating visual material for wider audiences has changed how brands present themselves.
According to Hubspot, ninety percent of information transmitted to the brain is visual and processed 60,000 times faster than text. Animated images lead to charismatic and engaging communication. Our graphics tips will get you there!
1. Get Loopy
GIFs, introduced in 1987 by CompuServe, predate the World Wide Web by two years. A cultural phenomenon nobody could have predicted, the GIF format has become an integral part of digital communication.
Giphy boasts 500 million active daily users posting over seven billion GIFs. Their fast-moving nature and short length make them more digestible than a video. Dynamic content should be rich in meaning and easy to consume.
Create something unique for the world to embrace. There are numerous online GIF creation tools including, GifCam, imgflip, and picasion. Corporate giants leverage animated images to deliver emotional messages to their audiences. Beyond popularity and business acumen, visual information is easier to comprehend over and over and over again.
2. Get Sticky
Digital stickers are one of the hottest designs trending, from bold bumper stickers to cute icons. According to medium.com, this feature was popularized in 2011 by the Korean-developed mobile messaging app Line.
Facebook Messenger, Path, and WhatsApp have since introduced stickers of their own. Personalized stickers are one of the most visually impactful ways to communicate, showcasing likes, interests, and personalities. It is possible to communicate entire conversations using this type of graphic.
3. Get Elegant
The writing is on the wall. Typography is an integral element of graphic design. Fonts add value and perception to text, vital for audience attraction and engagement. The trend is to balance delicacy and strength with a touch of class.
Taking inspiration from calligraphy, the elegant Serif fonts - luxurious, formal, classic - are visually stylish and nostalgic. According to Venngage, they made a comeback this year and are here to stay.
4. Get Entertaining
Graphic design memes represent the thoughts and feelings of a specific audience, captioned to be funny and entertaining. Highlighting classic struggles between the designer and the client, ShaneBarker.com acknowledges these understated graphics are quickly trending.
Meme-jackings (when popular images are high-jacked to market products) have the potential to go viral. Branded memes are in demand because of their relatability. McDonald's, Apple, and Gucci use this graphic as part of hugely successful global advertising campaigns.
5. Get Shiny
Keep abreast of the latest design graphics with Glassmorphism, a leading animation interactional tool. This trend emphasizes light or dark objects placed on top of colorful backgrounds that shine through, giving the impression of frosted glass. Increasingly popular across mobile apps and desktop platforms favouring transparency and multi-layered approaches, this graphic is quickly becoming mainstream.
Glassmorphism, dating back to Windows Vista, re-emerged with the release of macOS Big Sur. Anchordigital has simple strategies for effective design. Best not to overuse - this graphic shines the brightest on just one element or two.
6. Get Ephemeral
One of the most engaging graphic trends this year regularly disappears! Ephemeral content is short and immediately captivates viewers. It encompasses many forms, including photos, live-stream videos, product demos, GIFS, and narrative stories.
In 2011, Picaboo used the idea for the first time with Snapchat. Ephemeral content was a massive social media buzz in 2018 after Facebook and Instagram stories adopted the trend to hook audiences.
Unlike evergreen content, which lasts forever, this content lasts for 24 hours, taking advantage of FOMO to prompt an immediate viewer response. There is an urgency to sign up, purchase, or download. Adding geotags, hashtags, and name tags will capture a cross-section of viewers. Spontaneous and informal, ephemeral content makes your brand feel more humanized and relatable.
If you’re looking for even more ways to make a visual impact online, contact firstname.lastname@example.org or visit www.obcido.com.
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