Case Study
Athens Democracy Forum
The Athens Democracy Forum by The New York Times isn't just another event; it's a summit where democracy itself is under the lens. With such high stakes, how do you elevate a yearly forum into a year-round conversation?
Our Action Plan
01
Social Media Strategy
We took over their social platforms with a focus on meaningful dialogue, not just likes and shares.
02
Live Event Coverage
When it came time for the annual forum, we jetted to Athens. Armed with live tweets and real-time content, we made sure those who couldn’t attend still had front-row seats to the action.
03
Engaging Content
Our mission was to keep followers tuned in year-round, through thought-provoking posts and discussions that reflect the forum's ideals.
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
The Impact
Two years in, and the Athens Democracy Forum doesn't just end when the applause does. It’s become a continuous, global discussion, with social engagement rates that defy the norms.