Case Study
Lebanese American University Academy of Continuing Education
The Lebanese American University Academy of Continuing Education (LAU ACE) is a prominent and vital segment of LAU, dedicated to providing continuing education opportunities. LAU ACE sought to revamp its online presence, enhance its marketing strategies, and boost course sales. To achieve these goals, they collaborated with OBCIDO, leveraging our expertise in web development, digital advertising, and comprehensive marketing strategy.
Our Action Plan
01
Website Revamp
We undertook a complete redesign of the LAU ACE website, creating a trendy, user-friendly, and conversion-focused platform. The new website was designed to enhance user experience, making it easier for visitors to navigate, find information, and enroll in courses.
02
Massive Online Ads Campaign
We launched extensive online advertising campaigns across Facebook and Instagram. These campaigns were meticulously optimized to achieve the lowest Cost Per Lead (CPL) and maximize results. Our strategic approach resulted in a significant increase in course sales, reaching a broader audience effectively.
03
LinkedIn B2B Outreach
To maximize B2B sales, we initiated and managed a targeted LinkedIn outreach campaign. This effort aimed to connect with businesses and professionals who could benefit from LAU ACE's continuing education programs. The outreach was tailored to highlight the value and benefits of partnering with LAU ACE.
Social Ads
Social Ads
Social Ads
Social Ads
Social Ads
Social Ads
Social Ads
Social Ads
The Impact
In just the first month, our collaborative efforts with LAU ACE yielded record-breaking results in terms of leads, CPL, CPC, and other key performance indicators (KPIs). The revamped website and strategic marketing initiatives significantly boosted course enrollments and broadened LAU ACE's reach.