Case Study
U.S. Small Business Administration (SBA)
The U.S. Small Business Administration (SBA) aimed to host a transformative event in 2024, combining a physical summit in Washington, D.C., with a virtual component. The ambitious goal was to attract 20,000 small and medium-sized enterprise (SME) business owners to attend the summit, which featured esteemed speakers from Fortune 500 companies and successful startups, including Google, Visa, T-Mobile, Constant Contact, Amazon, Square, and more. Despite having less than a month to achieve this target, the OBCIDO team wa
Our Action Plan
01
Rapid Campaign Launch
With time constraints, we quickly developed and launched a comprehensive U.S.-based paid advertising campaign. Utilizing platforms such as Facebook, Instagram, and LinkedIn, we targeted SME business owners with more than 50 unique creatives designed to capture attention and drive registrations.
02
Targeted Advertising
Our strategy focused on precise targeting to ensure that our ads reached the right audience. By analyzing demographic data and leveraging platform-specific insights, we tailored our messages to resonate with potential attendees, emphasizing the high-value content and networking opportunities available at the summit.
03
Creative Diversity
To maintain engagement and avoid ad fatigue, we developed a diverse array of creatives. This included eye-catching graphics, compelling video content, and persuasive ad copy, all designed to highlight the unique benefits of attending the U.S. SBA summit.
Social Ads
Social Ads
Social Ads
Social Ads
The Impact
Our swift and strategic approach resulted in over 25,000 registrants by the end of the month, surpassing the initial goal of 20,000. The event saw unprecedented participation, marking a major success in terms of both marketing execution and attendee engagement. Additionally, our efforts achieved an all-time low CPL, demonstrating the effectiveness of our targeted ad campaigns.