Academic Partnerships (Risepoint)
Driving MBA Program Enrollment in the Middle East
The Challenge
Academic Partnerships (AP), a leading online program manager (OPM) owned by Vistria Group, has been a pioneer in the field since its establishment in 2007. Renowned for serving over 55 colleges and universities and converting more than 4,000 campus-based classes to online courses, AP faced significant financial and enrollment challenges common among its regional public university clients. On May 1, 2024, AP rebranded as Risepoint, continuing its mission under the leadership of CEO Fernando Bleichmar. Seeking to expand its reach in the Middle East, Risepoint collaborated with OBCIDO to promote and sell online MBA programs.
Our
Action
Plan:
1
Sales Funnel Creation
We designed comprehensive sales funnels specifically for the MBA programs, tailored to the target audience in the Middle East. Our approach included detailed mapping of the customer journey, ensuring that potential students received relevant information and support at each stage of their decision-making process.
2
B2B LinkedIn Campaigns
Leveraging our expertise in both North American and Middle Eastern markets, we launched targeted B2B LinkedIn campaigns. These campaigns aimed to connect with businesses and professionals interested in advancing their education through Risepoint's online MBA programs.
3
Engaging Social Media Content
To capture the attention of potential students, we created engaging and culturally relevant social media content. Our strategy involved highlighting the benefits of the MBA programs, showcasing success stories, and providing valuable insights into the curriculum and career opportunities.
4
Influencer Campaigns
We managed influencer campaigns to further extend the reach of our marketing efforts. By collaborating with respected influencers in the education and business sectors, we aimed to build trust and credibility for Risepoint's MBA programs among the target audience.
The Impact
Our strategic marketing initiatives resulted in a significant increase in interest and enrollment in Risepoint’s online MBA programs in the Middle East. The tailored sales funnels and targeted campaigns successfully reached the desired audience, while the engaging social media content and influencer collaborations enhanced brand visibility and credibility.
Why This
Matters
For Risepoint, expanding its footprint in the Middle East was crucial to addressing the financial and enrollment challenges faced by its partner universities. Our efforts not only boosted MBA program enrollments but also reinforced Risepoint’s position as a leader in online education. By effectively promoting the programs and building strong B2B connections, we supported Risepoint’s mission to provide accessible, high-quality education to students worldwide.